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Take the Driver’sSeat in Miranda Lambert’s Interactive Music Video! Sony Music
Nashville is going all out for Miranda Lambert’s latest single, “Fastest Girl
in Town,” with an interactive music video and integrated digital campaign.

The video features Lambert and NASCAR star Danica Patrick engaging in some
high-speed hijinks in a stolen car. In the interactive
version of the video — which was developed by Interlude — fans can
control the camera angles during the pivotal chase scenes, offering up a wholly
unique experience.

A classically-styled movie poster of Lambert and Patrick is a common theme
throughout the video and the broader campaign. By clicking on movie posters
hidden within the interactive video, fans can unlock additional content —
including behind-the-scenes videos — and enter contests to win items featured
in the video itself.

Fans can also customize their own version of the movie poster in the video
using a specially designed Facebook app.